Why Christians encounter challenges

The challenge of 'The 99% Problem'
A mismatch of resources?
"Some want to live within the sound of church or chapel bell,
I want to run a rescue shop within a yard of hell"
–Pioneer evangelist C. T. Studd
It's almost like there's a rule: 99% to us, 1% for them. We can see it reflected in Christian bookshops, where a search of the book titles and videos will reveal that the vast majority of material is produced entirely for Christians, in terms of language, content and underlying assumptions. Just how many books and videos are truly evangelistic and accessible to unchurched people who do not know the language and the concepts?
We can see it often reflected in churches' support or awareness for evangelism outside their own countries, in particular the needs of the non-Western world.
And the situation is the same online. The overwhelming majority of Christian websites are aimed at Christian readers.
Please don't misunderstand me. We Christians need teaching, discipleship, encouragement, and it is a wonderful blessing to have these things so accessible online. I praise God for the many resources which are ministering to the Body of Christ worldwide, providing accessible 24/7 support and blessing.
But the lack of truly evangelistic websites in the English language (let alone other languages) is tragic. The situation becomes clearer if we understand the process by which people become Christians, as described by the Gray Matrix.
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